The Modern Financial Infrastructure for Internet Economy Companies.
Firia is a fractional CFO firm built differently. PE-trained CFO expertise, an AI agent stack that monitors your metrics 24/7, or both working together as a complete financial operating system.
AI Agents Only
🤖 Intelligence Suite
Your financial data working 24/7. Automated monitoring, real-time alerts, and intelligent reporting — no CFO required.
⚡ Most Comprehensive
Full Stack Bundle
AI infrastructure that never stops, paired with CFO judgment that knows what to do with what it finds.
Fractional CFO Only
👤 CFO Partnership
PE-trained CFO judgment and strategic leadership — without the software layer. For when you need a person in the room.
Most internet economy companies at $2M–$15M ARR are running financially blind. Here is what that actually costs you.
Gap 01
📊
The Visibility Gap
Your books close on day 20. Your board meets on day 15. You make strategic decisions on last month's data — at best. Meanwhile, your MRR is moving, your CAC is shifting, and your runway is burning. You won't know until it's too late to respond.
Gap 02
📉
The Metrics Gap
Your investors are asking about NRR, CAC payback, Rule of 40, and burn multiple. You know roughly what your numbers are. But "roughly" doesn't survive a Series B diligence process — and it doesn't impress board members who've seen 200 companies at your stage.
Gap 03
🏗️
The Infrastructure Gap
A full-time VP Finance costs $250K–$350K fully loaded. You're not ready for that. But you're past the point where a bookkeeper and a spreadsheet is enough. You're stuck in the gap between what you can afford and what you need.
How Firia Works
AI agents do the continuous work. Our CFO does the strategic thinking.
01
We deploy your agent stack in 30 days
We connect AI financial agents into your QuickBooks, Stripe, HubSpot, and bank accounts. They begin monitoring your metrics immediately — continuously, automatically, without manual intervention.
02
Agents surface insights in real time
Weekly Slack digests. Real-time alerts when metrics move outside thresholds. Automated board pack compilation every month-end. You know what's happening before your board asks.
03
Your CFO tells you what to do about it
Behind every agent is a PE-trained CFO who knows what the signals mean. Monthly strategy calls focused 100% on decisions — not data gathering, because the agents already handled that.
04
Your infrastructure scales as you grow
Start with agents only, add CFO coverage when you're ready, or go full stack from day one. One firm, one relationship, evolving with your business from $2M to $20M ARR.
Firia Live Dashboard
Live
Monthly Recurring Revenue
$487,200↑ 8.3%
Net Dollar Retention
112%Above benchmark
CAC Payback Period
14 monthsMonitor
Cash Runway
22 monthsHealthy
Rule of 40 Score
38↑ Improving
6 agents active · Last sync 4 min ago · 0 alerts
The Agent Stack
Six AI agents. Always running. Built for your business.
Every Firia client gets a custom deployment of AI financial agents connected to their existing tech stack.
📋
The Close Agent
Automates month-end close — pulls transactions, categorizes, flags anomalies, and generates a preliminary P&L within hours, not days.
Connects to QuickBooks
📈
MRR Intelligence Agent
Tracks new, expansion, contraction, and churned MRR daily. Your complete MRR bridge — the first metric your investors will examine.
Connects to Stripe and billing systems
🎯
The CAC Sentinel
Weekly CAC and payback period by channel. Alerts you the moment any channel moves outside your target range — before your board meeting.
Connects to Meta, Google Ads, and HubSpot
⏱️
The Runway Monitor
Daily runway across three scenarios — conservative, base, aggressive. Immediate alert if runway drops below your defined minimum.
Connects to Plaid and QuickBooks
📊
The Board Pack Agent
Automatically compiles your KPI dashboard, variance commentary, and financial summary at month-end. Three days of work becomes four hours.
Connects to all linked sources
🔍
The Benchmark Agent
Monthly comparison of your key metrics to Bessemer, OpenView, and KeyBanc benchmarks. Know where you stand before investors tell you.
Connects to industry benchmark databases
The Team
Former investors. Experienced operators. Built for your stage.
Firia's advisory team has worked inside the institutions your investors came from — and inside the companies you are trying to build.
Goldman Sachs
KKR
StepStone Group
Blackstone
Apollo Global Management
Warburg Pincus
Private Equity
📊
We see your business the way your investors do.
Our founders spent years in institutional private equity — evaluating companies, underwriting deals, and sitting across the table from management teams at every stage of growth. We know exactly what investors are looking for because we were them.
Deal evaluation across hundreds of companies
Deep fluency in investor diligence frameworks
Experience at leading global PE institutions
Operator CFO
💼
We have built financial infrastructure from the inside.
Our advisory team includes active CFOs at leading internet economy companies — operators who have built financial infrastructure at scale, managed boards, led fundraising processes, and navigated the specific financial mechanics of SaaS, e-commerce, and agency businesses.
Active CFOs at internet economy companies
Experience managing boards and investor relations
Specialists in SaaS, agency, and e-commerce finance
Financial Engineering
⚙️
We build AI infrastructure that traditional firms cannot.
Our financial engineering team — drawing on investment banking and chartered accounting credentials — builds, deploys, and maintains the AI agent stack that powers our service. This is not off-the-shelf software. Every agent is configured for your specific business model, tech stack, and metric requirements.
Investment banking and chartered accounting credentials
Custom AI agent builds for each client
Deep integration with modern financial tech stacks
$250K+
Cost of a full-time VP Finance. Our clients access equivalent expertise at a fraction of that.
30
Days to deploy a complete AI financial agent stack into your existing tech infrastructure.
$2M–$20M
The revenue range we specialize in — the inflection point between startup and scalable business.
100%
Internet economy focused. We serve SaaS, agencies, and e-commerce — no manufacturing, no law firms.
Case Study
What Firia looks like inside a real business.
Performance Marketing Agency · Health & Wellness · $8M–$10M Revenue
From reactive reporting to a financial infrastructure built for scale.
A leading performance marketing agency had experienced rapid revenue growth but lacked the financial infrastructure to match its commercial momentum. Client profitability was opaque, reporting was reactive, and the founding team had no visibility into which clients were actually driving margin.
"For the first time, we entered a new fiscal year knowing exactly which clients to double down on, which to reprice, and where headcount investment would generate the highest return."
Month-End Close Time
20 days→10 days
Client Profitability Visibility
0%→100%
Board Prep Time
3 days→4 hours
Key Discovery
Top 20% of clients were generating 80%+ of margin — invisible without the contribution margin framework Firia deployed. Completely reshaped their client acquisition strategy.
Ready to build financial infrastructure that keeps pace with your growth?
We accept a limited number of new clients each quarter. Apply to see if Firia is the right fit.
Intelligence Suite — AI Agents Only
Your financial data, working 24/7. No CFO required.
We deploy a custom stack of AI financial agents into your existing infrastructure — connected, calibrated, and running continuously. Automated monitoring, real-time alerts, and intelligent reporting without manual intervention.
Who This Is For
Built for specific situations.
💰
Budget-conscious founders
Pre-Series A companies at $500K–$3M revenue who need real financial infrastructure, not better spreadsheets.
📚
Already have a bookkeeper
Companies with existing financial coverage who need the analytical intelligence layer above the books.
🧠
Financially literate founders
Bootstrapped operators who understand their numbers and primarily need automation, alerting, and reporting.
🚀
Starting with Firia
A natural entry point. Intelligence Suite clients can upgrade to the Full Stack Bundle at any time, seamlessly.
💡
Important to Know
The Intelligence Suite gives you the data. It does not tell you what to do with it. If you want human CFO judgment on top of the infrastructure, our Full Stack Bundle was built for exactly that.
What Gets Deployed
Six agents. Deployed in 30 days.
📋
Close Agent
Automates month-end close — transaction pulls, categorization, anomaly flagging, and preliminary P&L. Three days becomes four hours.
Connects to QuickBooks
📈
MRR Intelligence
Daily MRR bridge — new, expansion, contraction, churned, and reactivation revenue. The metric breakdown your investors will examine first.
Connects to Stripe
🎯
CAC Sentinel
Weekly CAC and payback period by channel. Alerts the moment any channel moves outside your target range.
Connects to Meta, Google Ads, and HubSpot
⏱️
Runway Monitor
Daily runway calculation across three scenarios. Immediate alert if runway drops below your defined minimum threshold.
Connects to Plaid and QuickBooks
📊
Board Pack Agent
Automated monthly KPI dashboard and variance summary. Board materials assembled automatically, ready for your review.
Connects to all linked sources
🔍
Benchmark Agent
Monthly comparison to Bessemer, OpenView, and KeyBanc benchmarks for your ARR stage. Know where you stand before investors tell you.
Connects to industry benchmark databases
Deploy your agent stack in 30 days.
Apply to see if the Intelligence Suite is the right fit. We review all applications within 48 hours.
CFO Partnership — Human Expertise Only
PE-trained CFO judgment. No software layer required.
Every Firia CFO Partnership is led by a named, PE-trained fractional CFO embedded in your business — attending board meetings, building your models, preparing your investors, and making strategic decisions alongside you.
What's Included
Full-scope fractional CFO coverage.
Everything a world-class CFO delivers — at a fraction of the $250K–$350K fully-loaded cost of a full-time hire.
📊
Monthly Close and P&L Review
Delivered within 12 days of month-end with written narrative commentary on what the numbers mean and what changed.
📋
Board Package Preparation
Complete board deck, financial summary, and KPI dashboard every quarter with investor-ready formatting.
📈
12-Month Rolling Forecast
Live financial model with three scenarios — conservative, base, and aggressive — updated monthly with actuals.
🎯
Unit Economics Framework
CAC by channel, LTV by segment, payback period analysis, and NRR tracking versus Bessemer benchmarks for your ARR band.
💼
Fundraising Preparation
Investor-facing financial model, CIM support, data room construction, and process management for your next raise.
💬
Monthly Strategy Call and Slack Access
60-minute monthly strategy session plus async Slack access with a 4-hour business hours response commitment.
Ready for a PE-trained CFO in your corner?
Apply to see if the CFO Partnership is the right fit. We review all applications within 48 hours.
Full Stack Bundle — The Complete System
The complete financial operating system for high-growth companies.
AI agents running continuously. A PE-trained CFO interpreting what they find. Two capabilities that traditionally required two vendors — working as one integrated system from a single firm.
The Core Argument
More CFO value for less CFO cost.
Traditional fractional CFOs spend 40% of their time collecting and organizing data before any strategic thinking begins. In the Full Stack, agents eliminate that 40% entirely.
Traditional Fractional CFO
40%
of their time spent collecting, organizing, and formatting data before any strategic work begins.
Firia Full Stack
100%
of CFO time is strategic — agents handle all data collection, reporting, and routine monitoring automatically.
Everything Included
Every agent. Every CFO deliverable. One system.
AI Agent Stack
📋
Close Agent
Automated month-end close and P&L generation
📈
MRR Intelligence Agent
Daily MRR bridge across all revenue components
🎯
CAC Sentinel
Weekly CAC and payback by channel with alerts
⏱️
Runway Monitor
Daily runway with three-scenario modeling
📊
Board Pack Agent
Automated monthly KPI compilation
🔍
Benchmark Agent
Monthly peer benchmark comparison
CFO Partnership
📋
Monthly Close Review
CFO narrative on what the numbers mean
📊
Board Package
Quarterly board deck and financial summary
📈
12-Month Rolling Forecast
Three-scenario model updated monthly with actuals
💼
Fundraising Advisory
Investor materials, data room, process management
💬
Monthly Strategy Call
100% strategic — data already handled by agents
⚡
Slack Access
Async advisory with 4-hour response commitment
The complete financial operating system. Deployed in 30 days.
We accept a limited number of Full Stack clients each quarter. Apply to see if there's a fit.
Apply to Work with Firia
See if you qualify to work with us.
We work with a limited number of internet economy companies at a time. Tell us about your business and we'll assess whether Firia is the right fit — and which path makes the most sense for you.
🔒 Applications reviewed within 48 hours · Limited availability each quarter
📅 Prefer to skip the form? Book a 20-minute intro call directly.
or complete your application below
1
Your Info
2
Company
3
Financials
4
Your Goals
Tell us about yourself
We'd love to know who we're speaking with before diving into your business.
Tell us about your company
We specialize in internet economy companies — the more specific you are, the better we can assess fit.
Your financial situation
Help us understand your current setup so we can recommend the right path for you.
🤖 AI Agents Only
Intelligence Suite
👤 Fractional CFO Only
CFO Partnership
⚡ Full Stack Bundle
Both together
🤔 Not sure yet
Please recommend
What are you trying to solve?
This is the most important part. The more specific you are, the better we can prepare for our first conversation.
✓
Application Received
Thank you for applying to work with Firia. We review every application personally and will be in touch within 48 hours. If there's a strong fit, you'll receive a link to book a discovery call.