The $200K Challenge: we build and run one company's AI agents free for a year. Apply by Oct 5 →

The $200K Challenge

WIN A YEAR OF AI AGENTS RUNNING YOUR COMPANY. FREE.

One company wins a custom AI agents engagement and 12 months of management. All built specific to your business.

$200,000$0
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Applications open September 21, 2026 at 9:00 a.m. ET
Applications close October 5, 2026 at 11:59 p.m. ET

Built by operators from
MicrosoftGoldman SachsKKRQualcommStepStone

How to enter

Tell us about your company

Fill out the application with your company details and a recurring task you’d like agents to handle.

Book your strategy call

Choose a time after applying. We’ll discuss what agents could handle in your business. Attend the call to complete your entry. Follow @firia_ai to find out if you win.

We choose one company

We review completed entries using the published criteria. The winner receives the agreed build and 12 months of management.

Built for your business

WHAT WOULD YOU
HAND OVER
TO AN AGENT?

Start with the recurring work your team wants help with. We’ll choose the workflows together and agree on how people review the agents’ work.

What you win

Example workflowsCustom to you
Engineering agentBuild internal tools and test software changes for your team to review.
Due diligence agentReview deal materials, flag inconsistencies and prepare questions for your team.
Research agentCompare markets and companies, with linked sources for the findings.
Relationship agentBring past conversations into view and prioritize who to follow up with next.
Investor reporting agentTurn monthly spreadsheets into updated reports and draft investor updates.
Deal sourcing agentFind companies or properties that match your criteria and prepare a research brief.
Operations agentTrack job handoffs and flag missing materials before they hold up your team.
Examples only. We agree on the work and schedule with your company.

A workshop with your team

We agree on what to build first and how to measure the result.

Custom AI agents

Up to three agreed workflows across up to five existing systems, including testing, documentation and team training.

12 months of management

Monitoring, fixes and monthly performance reviews for the agreed workflows. The year starts when you accept the initial live build.

Support with the handover

Documentation and a handover at the end of the year. No automatic paid renewal.

Prize value$200,000

Your company controls access and approvals. We agree separately on extra workflows or departments. See what’s included.

How we choose the winner

A clear business problem30%

A specific recurring workflow, its current cost and a useful outcome.

Measurable impact30%

A credible baseline and a practical way to measure the result.

Readiness to implement25%

An accountable owner, access to the necessary systems and time to test.

Feasibility15%

A workflow Firia can safely deliver within the defined prize scope.

We judge your application and call together. Buying from Firia, opting into marketing or referring another company does not improve your score. One entry per company. See the official rules for scoring and tie-breaks.

Your strategy call

Every applicant can book a call, whether or not their company wins. We’ll discuss where agents could help and what a useful next step might look like.

What we’ll discuss
Your companyThe recurring tasks your team handles and the systems you already use.
The workWhere agents could help and where your team needs to stay involved.
Next stepsThe priorities we identify together, with any paid work discussed separately.

Apply for your company

Fill out the application, then book your strategy call. Attend the call and follow @firia_ai to complete an eligible entry.

Apply byOctober 5, 2026 at 11:59 p.m. ET
Call & followComplete by October 8, 2026 at 11:59 p.m. ET
AnnouncementOctober 16, 2026, after verification

If your company isn’t eligible for the prize, you can still book a call. No purchase required.

Entry requirements

To complete an eligible entry: submit this form, book and attend your strategy call, and follow @firia_ai. Finish the call and follow by October 8, 2026 at 11:59 p.m. ET. One entry per company. No purchase required.

Applications open September 21, 2026 at 9:00 a.m. ET and close October 5, 2026 at 11:59 p.m. ET.

AI usage is included up to a set limit. See costs and exclusions. You can book your strategy call after your application is saved.

Book your strategy call

Use the same work email as your application. Scheduling is provided by Calendly.

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FAQ

What does “free” include?

The agreed build, team workshop and 12 months of Firia management. AI usage is included up to a set limit. See costs and exclusions for the details.

Will agents run my whole company?

The prize covers the agreed workflows. People remain responsible for company decisions, approvals and exceptions. We choose the tasks and rollout with you during the workshop and strategy call.

Do I need to be at an event to apply?

No. Everything happens online: you apply at firia.ai/200k, book your strategy call, and follow @firia_ai from wherever you are. Applications close October 5, 2026 at 11:59 p.m. ET.

What happens if I don’t win?

You still get your strategy call and the priorities we discuss. If there’s a useful next step with Firia, we can discuss it separately. Buying is optional and has no effect on judging.

When do you choose the winner?

We choose the winner on October 9, 2026 and announce them on October 16, 2026, after we verify eligibility. Check the rules for how selection works.

One company wins

A YEAR OF
CUSTOM AI AGENTS.
FREE.

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APPLY →Applications close October 5, 2026 at 11:59 p.m. ET
Apply for the $200K Challenge ↗