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Challenge privacy notice

Updated September 23, 2026. This notice applies to the challenge application and takes precedence over general descriptions in Firia’s privacy policy for this campaign. The September 23 update changed the advertising and measurement section; everything else is unchanged.

What we collect and why

We collect your name, work email, company name and website, company registration region, role, revenue band, Instagram username and the workflow you describe. We also record your application reference, submission time, rules acknowledgement, optional marketing choice and verification status. We use these to administer the challenge, assess eligibility, judge entries, arrange the call you requested and communicate the outcome.

Do not put customer records, credentials, health information or confidential financial details in the form. Initial eligibility is self-attested. Firia may request limited, redacted supporting evidence from the provisional winner through a separate secure process. We do not need access to your bank account or a government ID through the application.

Required contact and optional marketing

Application receipts, booking arrangements, eligibility questions and outcome notices are essential campaign contact. They are separate from marketing. Marketing email requires the optional checkbox, which starts unchecked. Declining or withdrawing that permission has no effect on judging. Unsubscribe from marketing through the link in a marketing email or write to [email protected].

The case study obligation is part of the rules you agree to when applying and only takes effect for the accepted winner under the case study terms. It is not permission to publish every applicant’s identity or operational data.

Who processes the information

• Cloudflare hosts the site and stores applications.
• Attio stores application and relationship records for Firia.
• Brevo sends essential application messages. Optional marketing is handled separately.
• Calendly receives the name, email and application reference used to schedule your call. Its calendar loads after you submit or choose to schedule. Its own privacy and cookie controls apply.
• Google Meet provides the call. Recording or transcription requires a separate notice and any necessary permission.
• Meta receives the measurement events described in the advertising and measurement section below.

These vendors may process information in the United States or other countries. Their processing is subject to their service terms and applicable data protection obligations.

Advertising and measurement

Since September 23, 2026 the challenge pages use a dedicated Meta pixel and server-side conversion events that are separate from Firia's general site tags. They record challenge page visits, application submissions and call bookings, together with standard device information, campaign parameters and, for submissions and bookings, a hashed version of the email you provide. Firia uses this to measure its challenge advertising and to build advertising audiences for Firia's own campaigns on Meta platforms. This measurement has no effect on judging, and Firia does not sell your information. Meta processes these events under its own privacy policy, and you can limit tracking through your browser settings or Meta's ad preferences. Applications submitted before September 23, 2026 were not sent to the conversion API at submission time. Firia's TikTok and Google Analytics tags stay off the challenge pages. Choosing marketing email does not change any of this. Other Firia pages have their own practices described in the general privacy policy.

Retention and your choices

Firia’s general prospect-record retention period is 24 months from the last contact, subject to applicable legal obligations. Winner delivery and required contest records may need to be retained longer. You can request access, correction, deletion, or withdrawal from optional marketing by emailing [email protected]. Withdrawing an application before judging ends means it can no longer be considered; unsubscribing from marketing does not withdraw the application.